Michael van der Woude
Michael van der Woude is a business leader with over 15 years of experience in the medical device industry.
About Michael van der Woude
He excels in driving growth and innovation while identifying business opportunities, forging partnerships, and expanding markets. He leads global teams, develops regulatory strategies, and launches digital platforms, with a strong focus on global market access and compliance. He is dedicated to implementing innovative digital and AI solutions that improve the quality and efficiency of services offered to clients.
Prior to joining Pure Global, van der Woude was Chief Operating Officer at Emergo Group and, later, Director and General Manager at Emergo by UL. He holds a Master of Arts in Business Economics from The University of Groningen in The Netherlands.
Latest Articles
Expanding into Brazil, Mexico, and Colombia can be a major growth driver if you understand the true costs and timelines involved. This guide shows much it costs and how long approvals really take.
Discover how to navigate commercial and regulatory challenges for global success in the medical device industry. Learn strategies for market access, regulatory compliance, and post-market vigilance
Addressing product development and regulatory hurdles, medical device and IVD manufacturers are advised to assess capabilities and seek external expertise for market success.
A guide to regulatory clearances, global reimbursement strategies, and the essential PICO approach.











