Medical Device
In-Country Representation
Appoint an accountable local regulatory contact without losing control of your product strategy. Pure Global coordinates legally required representation, registrations, authority communications, and lifecycle obligations across the markets in scope.
One Accountable
Local Network
In-country roles are legal functions, not interchangeable labels. An EU Authorized Representative, UK Responsible Person, U.S. Agent, registration holder, local applicant, and importer may have different eligibility, documentation, vigilance, and authority-contact duties. We map the required role in each market, document the appointment, define responsibility boundaries, and connect the local contact to the manufacturer's global regulatory and quality teams.
Global Market
Research
We assist you with identifying which markets to expand to leveraging existing registrations and approvals.
Classification
And Grouping
Our local regulatory experts provide strategic support to determine classification of your product portfolio and the number of registrations that are required.
Market access
requirements
Based on the classification of your products, we can outline the required steps and information to obtain your registration.
Establish the
Right Local Role
The correct appointment depends on where the legal manufacturer is established, how the product reaches the market, and which entity must appear in a regulator's system or on labeling. We confirm the role before registration work begins, rather than using 'representative' as a generic substitute for importer, distributor, sponsor, or registration holder.
Role and eligibility mapping
Identify the required local entity, its statutory or contractual duties, establishment criteria, labeling implications, and relationship with importers and distributors.
Appointment and responsibility matrix
Prepare the designation, mandate, or service agreement and document which communications, records, vigilance activities, registrations, and fees each party handles.
Registration and local records
Coordinate establishment and device registrations, maintain locally required documentation, and connect the appointed role to the relevant authority account.

Stay Responsive
After Launch
A local representative remains part of the product lifecycle after the initial registration. Authority questions, inspections, incidents, field actions, label changes, manufacturer changes, renewals, and distributor updates may all require coordinated local action. We maintain an operating channel between the market and the manufacturer rather than treating the appointment as a mailbox.
Authority liaison
Receive and route regulator communications, support responses and inspection scheduling within the legally defined role, and keep a traceable communication record.
Registration maintenance
Manage representative details, renewals, amendments, authorized distributor changes, and local record updates as products and organizations evolve.
Vigilance coordination
Connect complaints, incidents, recalls, and field safety actions to the applicable local reporting path while preserving the manufacturer's quality-system ownership.

The Right Role for Each Market
The legal scope is confirmed market by market; these are common representation models, not interchangeable titles.
U.S. Agent
A U.S.-based liaison for a foreign establishment's FDA registration and communications, with the limited responsibilities defined by FDA.
EU Authorized Representative
The written-mandate role required for a non-EU manufacturer under EU MDR or IVDR, with defined document and compliance duties.
UK Responsible Person
The UK-established role through which a non-UK manufacturer registers devices and fulfills specified obligations in Great Britain.
Other Local Roles
Registration holder, local applicant, sponsor, representative, or other locally eligible entity where the target market requires one.
In-Country Representation FAQs
Many jurisdictions require a locally established party when the legal manufacturer is outside the market, but the trigger and role differ. EU MDR Article 11 addresses the authorized representative for a manufacturer not established in a Member State; Great Britain requires a UK Responsible Person for a manufacturer based outside the UK; FDA requires a U.S. Agent for a foreign device establishment. Other markets may require a registration holder, local applicant, sponsor, or representative. We confirm the role from the current rule and the manufacturer's establishment before appointment.
No. FDA describes the U.S. Agent as a U.S.-based liaison with limited communication and inspection-scheduling duties; the agent is not responsible for adverse-event reporting or submitting a 510(k). The EU Authorized Representative acts under a written mandate and the duties in EU MDR Article 11. The UK Responsible Person registers devices with MHRA and carries specified UK responsibilities. Contracts and workflows must reflect those differences.
We can coordinate multiple representation and registration workstreams through one global program, using Pure Global entities or qualified local partners according to the target market and agreed scope. The actual legal entity, eligible role, country coverage, fees, and responsibility matrix are confirmed before contracting. See our markets and locations for current coverage; do not assume that one entity or appointment is valid across every jurisdiction.
Not necessarily. A representative acts on behalf of the manufacturer under a legal or contractual mandate. An importer places a device from another country onto the market, and a distributor makes it available further in the supply chain. Some jurisdictions allow one organization to hold more than one role, but the obligations remain distinct. We map the role combination, labeling, registrations, complaint routing, and economic-operator responsibilities before products move.
The answer depends on local law and the registration model. Some records sit in the manufacturer's name with a representative attached; other markets require a locally eligible applicant or registration holder. The service agreement should address data access, certificates, distributor authorization, change control, renewal work, termination, and any transfer route that the authority permits. We do not promise transferability where a jurisdiction does not provide it.
The parties should first review the mandate, registrations, labeling, authority accounts, vigilance files, open incidents, renewal dates, distributor records, and any market-specific transfer process. Required notices and label changes must be sequenced so there is no gap in local coverage. A controlled handover should also preserve evidence and communication history while respecting confidentiality and the authority's rules.
One Relationship,
Locally Accountable
Coordinate distinct legal roles through one operating model while keeping each appointment, authority account, and market obligation locally valid.
Let's Talk,
Anywhere You Are.
Whether looking for more information or ready to partner with us, we're here to guide you through every step of the regulatory process.
Contact us







